Director Biography – Roshi Givechi (MY FAMILY TREES)

Roshi Givechi comes to filmmaking by way of design. As a third culture kid, the fact that she moved around a lot grew her instinct to observe, see patterns and decipher similarities and differences between people. Understanding what motivates people to behave in certain ways has inspired her work in design innovation over 20 years. Through a human-centered design methodology, she has not only helped companies develop products and services that enhance people’s lives, but has honed a practice of shaping the narratives that frame the ideas, well-rooted in ethnographic research itself. When she’s not shaping action-oriented solutions that address things like the ocean plastics crisis, or equipping leaders to develop more equitable opportunities for women, Roshi is building momentum around her own documentary film shorts to spark reflection. Through film, she strives to spotlight the beauty and resilience in people, all with an eye to enhance mindsets, experiences and outcomes.

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