Director Biography – Roshi Givechi (MY FAMILY TREES)

Roshi Givechi comes to filmmaking by way of design. As a third culture kid, the fact that she moved around a lot grew her instinct to observe, see patterns and decipher similarities and differences between people. Understanding what motivates people to behave in certain ways has inspired her work in design innovation over 20 years. Through a human-centered design methodology, she has not only helped companies develop products and services that enhance people’s lives, but has honed a practice of shaping the narratives that frame the ideas, well-rooted in ethnographic research itself. When she’s not shaping action-oriented solutions that address things like the ocean plastics crisis, or equipping leaders to develop more equitable opportunities for women, Roshi is building momentum around her own documentary film shorts to spark reflection. Through film, she strives to spotlight the beauty and resilience in people, all with an eye to enhance mindsets, experiences and outcomes.

By femalefilmfestival

The irony of this festival is that its goal is to not be around in 5 years time. To eventually not be relevant because there is zero need to have a festival geared for female talent and female stories because the stories presented in Hollywood and around the world are a balanced showcase of the human experience from both sexes. Our goal is to achieve a lot of success and then fold into oblivion simply because there is no need for this festival. This festival was created by the FEEDBACK Film & Writing Festival as a simple reaction to a strong need to showcase female talent from around the world in a more profound way. When putting together the weekly festival, the administration noticed a lack of a female presence in the stories being shown at the festival. A classic example and analogy to the frustration is how the festival noticed that even the smaller roles in a screenplay were written for a man to play. There was zero reason for this in many stories. How a police officer, or a political campaign manager, for example with 3-4 lines in a screenplay was a "HE" character. Why? And these are the screenplays written by the winners! The talented one who have obtained agents and have began/beginning their careers as a writer.

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