Earlier this year, “Miss Americana” (2020) was released on Netflix. The documentary delves into Taylor Swift’s status as “America’s sweetheart” and the pressures it puts on her. What it also shows is how this perception of her sometimes masks what a brilliant businesswoman she is and how she’s built her own empire from the ground up. But Swift isn’t the first curly-haired blonde to be called “America’s sweetheart” and whose impressive business acumen is often overlooked. Mary Pickford might be best known as the original ingénue and the “girl with the curls,” but she was also a founder of the United Artists film studio and the Academy of Motion Picture Arts and Sciences. She was one of the most powerful figures in the early days of Hollywood and achieved so much in her eighty-seven years. Not only beautiful and talented, she learned to negotiate pay raises for herself to reflect her wild popularity and became a producer of both her own and other films.
via Women’s History Month: Mary Pickford — In Their Own League
The irony of this festival is that its goal is to not be around in 5 years time. To eventually not be relevant because there is zero need to have a festival geared for female talent and female stories because the stories presented in Hollywood and around the world are a balanced showcase of the human experience from both sexes.
Our goal is to achieve a lot of success and then fold into oblivion simply because there is no need for this festival.
This festival was created by the FEEDBACK Film & Writing Festival as a simple reaction to a strong need to showcase female talent from around the world in a more profound way.
When putting together the weekly festival, the administration noticed a lack of a female presence in the stories being shown at the festival.
A classic example and analogy to the frustration is how the festival noticed that even the smaller roles in a screenplay were written for a man to play. There was zero reason for this in many stories. How a police officer, or a political campaign manager, for example with 3-4 lines in a screenplay was a "HE" character. Why? And these are the screenplays written by the winners! The talented one who have obtained agents and have began/beginning their careers as a writer.
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