Had enough of princesses? Us too. Thing is, for just shy of a century Western animation has been littered with naïve views on female protagonists, in no small part down to the Walt Disney Company. While their heroines are far from the two-dimensional stereotypes many preach, there is one collective which dive deeper into culture, our psyche, and on occasion, history. These are of course the Disney villains. A dynamic which stretches across the fifty-eight animated library more often than other narratives is of the wicked stepmothers or different forms of antagonistic surrogate parent. These are the films where the protagonist’s primary caregiver or secondary characters are also villains. Whether the archetypical Lady Tremaine from ’Cinderella’ (1950) or the ex-wife Ursula from ‘The Little Mermaid’ (1989) or redemptive Dr Robert Callaghan ‘Big Hero 6’ (2014).
via Sinister Stepmothers and Ex-Wives – Why can’t Disney give them surrogate mothers a break? — In Their Own League
The irony of this festival is that its goal is to not be around in 5 years time. To eventually not be relevant because there is zero need to have a festival geared for female talent and female stories because the stories presented in Hollywood and around the world are a balanced showcase of the human experience from both sexes.
Our goal is to achieve a lot of success and then fold into oblivion simply because there is no need for this festival.
This festival was created by the FEEDBACK Film & Writing Festival as a simple reaction to a strong need to showcase female talent from around the world in a more profound way.
When putting together the weekly festival, the administration noticed a lack of a female presence in the stories being shown at the festival.
A classic example and analogy to the frustration is how the festival noticed that even the smaller roles in a screenplay were written for a man to play. There was zero reason for this in many stories. How a police officer, or a political campaign manager, for example with 3-4 lines in a screenplay was a "HE" character. Why? And these are the screenplays written by the winners! The talented one who have obtained agents and have began/beginning their careers as a writer.
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