Equinox films a company owned by Ram Madhvani, continue to follow their passion for filmmaking and interacting with their audience through creative content even during these trying times. Equinox films, the ace advertising production house has always provided their clients with path-breaking commercials in the ever-evolving world of advertising. Recently, Equinox films directed and produced […]
via Equinox Films creates a powerful Airtel’s Commercial while adhering to lockdown norms — Brandturks
The irony of this festival is that its goal is to not be around in 5 years time. To eventually not be relevant because there is zero need to have a festival geared for female talent and female stories because the stories presented in Hollywood and around the world are a balanced showcase of the human experience from both sexes.
Our goal is to achieve a lot of success and then fold into oblivion simply because there is no need for this festival.
This festival was created by the FEEDBACK Film & Writing Festival as a simple reaction to a strong need to showcase female talent from around the world in a more profound way.
When putting together the weekly festival, the administration noticed a lack of a female presence in the stories being shown at the festival.
A classic example and analogy to the frustration is how the festival noticed that even the smaller roles in a screenplay were written for a man to play. There was zero reason for this in many stories. How a police officer, or a political campaign manager, for example with 3-4 lines in a screenplay was a "HE" character. Why? And these are the screenplays written by the winners! The talented one who have obtained agents and have began/beginning their careers as a writer.
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