Earlier this year, “Miss Americana” (2020) was released on Netflix. The documentary delves into Taylor Swift’s status as “America’s sweetheart” and the pressures it puts on her. What it also shows is how this perception of her sometimes masks what a brilliant businesswoman she is and how she’s built her own empire from the ground up. But Swift isn’t the first curly-haired blonde to be called “America’s sweetheart” and whose impressive business acumen is often overlooked. Mary Pickford might be best known as the original ingénue and the “girl with the curls,” but she was also a founder of the United Artists film studio and the Academy of Motion Picture Arts and Sciences. She was one of the most powerful figures in the early days of Hollywood and achieved so much in her eighty-seven years. Not only beautiful and talented, she learned to negotiate pay raises for herself to reflect her wild popularity and became a producer of both her own and other films.