Short Film: AGE IS JUST A NUMBER, 1min., Denmark, Experimental

Everyone talks about age being just a number, but how many in the fashion industry really mean what they say when Media messages such as: look young but not too young – dress according to your age, do not reveal. Suddenly buying a pair of funky jeans or waring a sparkling sequin blouse feels like an act of high treason – risky and punishable by the fashion police.
How are you when you are 20 or 50 years old, young people have tattoos, while older people do not? Do you wear a sequin dress to job when you are 20 years old but not when you are 50 years old? With the campaign we want to show that age and fashion do not have to be connected, we want to create a universe where you are not a mother, father and children, but could just as well be a group from an agency that was on its way to studio 54. You might as well be young, focused and serious with a tight fashion look, as you can be 50 years old and want to be funky as you just woke up after a hard night at a club, and are ready for a day at work.
With the campaign, we want to show that there is no “age police” trying to push you into a box where you do not belong, and that it is more about look and attitude than it is about age. In the film, the models are from 20 years and up to 65 years. One person is a model, one is a student, one is a creative director and then a person is a stylist and trendy model – you can guess who is who, because age is only a number, style is a statement and stat of mind.

By femalefilmfestival

The irony of this festival is that its goal is to not be around in 5 years time. To eventually not be relevant because there is zero need to have a festival geared for female talent and female stories because the stories presented in Hollywood and around the world are a balanced showcase of the human experience from both sexes. Our goal is to achieve a lot of success and then fold into oblivion simply because there is no need for this festival. This festival was created by the FEEDBACK Film & Writing Festival as a simple reaction to a strong need to showcase female talent from around the world in a more profound way. When putting together the weekly festival, the administration noticed a lack of a female presence in the stories being shown at the festival. A classic example and analogy to the frustration is how the festival noticed that even the smaller roles in a screenplay were written for a man to play. There was zero reason for this in many stories. How a police officer, or a political campaign manager, for example with 3-4 lines in a screenplay was a "HE" character. Why? And these are the screenplays written by the winners! The talented one who have obtained agents and have began/beginning their careers as a writer.

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